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When you go to market your business, you’re going to see a lot of different suggestions pop up. You’ll hear about SEO, utilizing Google’s in-house tools, the nefarious backlink farms, and more. However, a really powerful tool you can legitimately use is a pay-per-click, or PPC, advertising model.
This is a highly valuable tool that works well with multiple strategies.
Here are 10 benefits of pay-per-click advertising that you might not know about.
1. You Choose the Maximum Budget
With many online advertising methods, you pay for the engagement you get, and there isn’t much of a limit. You might only have 1K to put toward that particular marketing approach, but they’ll charge you for every single person who followed your ad. That could easily take you way over budget.
Well, the PPC method lets you choose your budget. Whether you have $50 or $1000, that’ll be your limit, and there are no other issues to worry about. You don’t spend more than you have.
The only downside to that is that your ad doesn’t keep going. You budgeted for a certain amount of engagement, and that’s what you get.
2. Brand Recognition
One good benefit of PPC is that your brand automatically gains more brand recognition.
The way your ads will be dispersed, potential customers interested in what you have to offer will constantly see your business and what you have to offer. That is, if you made your ad properly.
Brand recognition is huge. Let’s assume you are about 30-40 years old and grew up in the Midwest. You probably think of lawyers and imagine an older guy in an eyepatch or a lady flying around on a carpet for a certain carpet commercial when you think of carpet stores. That’s brand recognition. When a customer thinks of something, they immediately think of your brand.
Well, by putting your brand in front of potential customers all the time, you get that sort of recognition.
3. Pay for What You Get
Imagine spending thousands of dollars on an ad campaign just to get zero attention from it. It happens all the time with old-school methods such as billboards and paper ads. Well, PPC fixes that.
When you start a PPC campaign, you don’t just set a budget and give all that to the platform facilitating the campaign. You only pay for the clicks you get.
The price per click can vary dramatically, but in general, if someone clicks, they are a potential converted customer. So, it’s always a positive thing if your site is set up properly.
4. Test Ads Efficiently
Since you only pay for genuine engagement, PPC is the perfect way to test out different ads that you have planned. If you put out an ad that doesn’t connect with your audience, you won’t pay that much at all. When you find one that takes off and generates tons of traffic, your money will be well spent.
You can use this to test out ads, find what works, and then use the effective ads in a different strategy. That, or you can just keep putting out ads that work in a PPC strategy. Whatever works for you. It’s a great way to see how your ads work in a real-world environment.
5. Ignore Google Search Ranking
The title to this one is a little misleading. You should always try to get a high rank in Google search. That’s how most people find new companies to work with.
However, even if you had a bad experience with SEO, PPC doesn’t rely on that. So, you can generate customers even after you have destroyed your ability to perform highly on Google.
6. More Room for Failure
If you’re a relatively new company, you’re going to experience a lot of failed endeavors. It requires time and experience to perfect marketing strategies.
Well, PPC isn’t as rigid. Even if you’re just starting out and have no idea what you’re doing, you can experiment with different things until you find something that sticks, and it won’t financially ruin you.
This makes PPC far more accessible than many other advertisement methods.
7. Immediate Results
One great thing about having your ads thrust out into the open and only paying if they get engagement? Well, they actually boost your Google ranking.
As people visit your site due to the PPC campaign, Google starts ranking it higher. You’re getting site hits, and Google loves that.
8. User Tracking
PPC doesn’t just toss an ad out into the open sea. It leaves a little tag on it and keeps track of the people who engage with it. There isn’t anything amoral or wrong being done, but according to internet laws and normal expectations, available information is recorded to ensure that advertisers can more appropriately adjust their ads.
This is extremely useful if it is used properly. You can see how you need to adjust your ads.
9. Higher Control Over Parameters
When you set up any kind of ad, you set parameters. Typically, these include your target demographic and other basic factors. Well, PPC gives you even more control. From your budget to how often you want to be seen, you can control most of the stats for your ad campaign.
This high level of control makes PPC a higher-level ad type even though it’s extremely accessible. In short, it’s for everyone.
10. A Great Supplement
Another great part of PPC is its flexibility.
Yes, you can use PPC on its own as a great way to get started. It’s accessible, cost-effective, and highly controllable. However, it also works very well with most other campaign styles. So, it can easily be both a beginner-friendly ad method and an advanced method used by even the highest-grossing corporations. It’s not limited.
Get Help with Your PPC Campaign
If you’re ready to start a PPC campaign, whether it’s your first attempt at marketing or part of a larger campaign, we have your back with years of experience and satisfied clients.
Contact Tgard Solutions to learn more!
