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The internet has cemented its place in nearly every industry, and if your business doesn’t have an online presence, it’s simply not going to be competitive regardless of what space it’s in.
However, it’s not enough to slap together a business profile on one of the social media sites and call it a day. You need a real website, and modern customers have fairly elaborate standards for what they expect that site to be like.
This is where web design services come in, but unless you’ve dealt with them before, they can be a little confusing.
We’ve put together this guide to web design services to help you understand what they are, what the general process looks like, and why they’re important. Let’s get started.
What are Web Design Services?
For the most part, web design services are exactly what they sound like. You pay a service provider, whether that’s a solopreneur, small business, or even a larger company, to design your new website from the ground up. They take care of all the complex tech stuff so you can get a professional website up and running in no time.
However, it’s a little more complicated than that. Not only is that design process more complicated, but there are other uses for web design services, as well.
We’ll go over some of the core ways you can leverage web design services in your favor.
1. Starting from Scratch
If you’re a new business, or you’re behind the times with an established business but don’t have a web presence, the core function of a web design service is to get you up and running in the digital space.
This includes planning out your site with you, building it from the ground up, and getting you acquainted with how to use it effectively.
2. Reworking a Subpar Site
Sometimes, you might have an existing site, but it’s simply not performing as you’d expect it to. Maybe you built it yourself with a drag-and-drop template, but don’t have any experience in the underlying factors that make a good website, or maybe you hired a subpar service in the past, and something wasn’t done properly.
Either way, a web design service can help fix an existing site and bring it up to par with the expectations of modern web users.
3. Long-Term Site Maintenance
A website isn’t something you make and forget. For it to keep producing results, it needs to constantly be maintained, updated and sometimes tweaked to comply with the ever-changing online landscape.
Who is better for that task than a service that designs websites from the ground up?
Web design services can help with maintaining the site’s compliance with Google, optimizing the site as things change in the online space, and of course, reworking it for performance and branding needs.
Why are Web Design Services Important?
There are a lot of software options available now that promise even inexperienced users the ability to throw together a website in a matter of minutes. So, why should you even consider a professional web design service?
Well, the fact is that web design is a lot more complicated than that. While there are options for making your own site fairly easily, they are typically limited in scope, you lack the professional experience to leverage that limited tool kit effectively, and all the optimization and adjacent efforts that are put in by professional web designers are not a part of those solutions.
A professional web designer not only builds a visually appealing website but also incorporates essential SEO strategies that ensure your site ranks well on search engines like Google. This includes optimizing site media and content for loading speeds, indexing everything properly for SEO, and leveraging off-site tools to bring traffic to your website.
Building a proper website that gives you the results you need is a lot more complicated than just making something look good.
What to Expect When Hiring a Web Design Service
If you’ve never hired a professional web design service before, it’s a lot simpler than you might think.
Here are some of the key points you should expect:
1. Consultation Phase
Before any work can be done, your chosen web designer is going to have to get to know you, your brand, and what it is you’re looking to achieve with your site. Once you make your first contact, they’ll go over those things with you and start coming up with a game plan.
2. Planning and Design Phase
Every good project starts with an in-depth planning and design phase. During this part of the process, you’ll work closely with the team’s professionals to create your vision, and the team will focus on making that a reality while planning out the technical side of things that you might not be aware of.
This will usually require a give-and-take approach. Some ideas might not work, and you’ll have to accept that, but for the most part, a talented designer is going to create your dream site and make it functional toward your goals.
3. Implementation
Once everything is planned out, you take a less hands-on role while the team begins building your site. This takes some time, but with modern technology and multiple professionals at work, it’s not too lengthy of a period.
4. Ongoing Monitoring and Maintenance
At this point, your site is live, and you’re in control. However, you can still fall back on your web design service provider to monitor your site’s performance, keep the site updated as technology changes, or make changes to match your market’s ebb and flow.
How Much Does Web Design Cost?
The cost of web design services can vary dramatically depending on the service provider, the size and complexity of the site you want, and more.
Usually, you can expect service tier packages like many other services.
In general, you should expect to spend a few hundred to a few thousand dollars for a high-quality site. However, it pays off due to the opportunities your new website provides.
Transform Your Online Presence with Tgard Solutions
Building a powerful online presence can seem like a daunting task, but the right website and strategy are the foundation for your business’s growth.
If you’re ready to take your website to the next level, Tgard Solutions is here to help. Our team of professional web designers and content marketing specialists is dedicated to creating visually stunning and highly functional websites that align with your business goals. Whether you need a complete website redesign, a new website or ongoing support for site maintenance, we’ve got you covered.
Contact us today to learn more about how we can help your business grow with a powerful, optimized web presence. Let us handle the details while you focus on running your business!
